Follows a sequence of images related to the pleasure of experiencing the new Flora, images like the

"It gives you a crack" - is the invitation terry richardson photography of the new Flora, which now features even more tasty with its new recipe with milk Azores. The latest advertising campaign for Flora, which will be on air from today, presents an innovative image and the new brand signature - "melts you." Now, consumers can see it with a fresh pack, two new formats and with an intense flavor thinking of the fans of butter.
The announcement of 20 ', which can be seen on generalist and cable channels, has as its central concept the double meaning of the word Flora - that could simultaneously be the name of a female figure that makes men dream ... This pun full of impudence and Flora mood gives the brand a unique communication within the category.
The advertising film begins with the presentation of the new packaging of Flora - in brown tones, evoking a rustic, handmade terry richardson photography universe. The logo features a distinctive type of lettering, which highlights "Flora" and the new signature "melts you!", A set of cutouts between white and brown background.
Follows a sequence of images related to the pleasure of experiencing the new Flora, images like the touch of the knife slipping, the only sound to cut freshly baked bread and, finally, the unmistakable smell of Flora to melt a slice of bread hot, always accompanied terry richardson photography by a male voice that will dropping interjections and sighing "... hummm Flora, Flora ...".
The following terry richardson photography plans are in a double room, and show a female figure, surprised with his better half to even dream of such "Flora" ... It is then that question "Flora !? But who is Flora? ", A typical scene of jealousy and betrayal, furious at what her husband would be dreaming. The story ends with a real rage by the female character and the mirrored panic in the man's face, possibly depicting a scenario that all men are afraid to face in real life ...
"We are very excited about this revival of Flora. The aim of the campaign is primarily appeal to the senses, making irresistible the urge to try the new flavor of Flora. We wanted to do it in a fun, relaxed and even with a "spicy" slight, with a few surprises that we can see throughout the campaign and breaking a little with the standard form of this market. terry richardson photography Let's also take this campaign to the point of sale, where the new packaging will have a prominent role. Finally, terry richardson photography the decisive test which is at home consumers, we believe terry richardson photography that the intense flavor Butter terry richardson photography Plant, resulting in new revenue from the milk Azores, will conquer the most demanding connoisseurs, "says Luís Gomes, Flora Brand Manager.
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