Wednesday, July 2, 2014

Condé Nast big plays. On the niche of high-end press, launches have increased in recent years, not

Condé Nast has the luxury of a French Vanity Fair - June 26, 2013 - Challenges
In a hardship: the reactions of employers and trade unions to about Valls Real: darlings banks to borrow cheaper How Foncia has become the cheapest trustee Why France Germany converted to SMIC The 6 lifts the largest fund in 2014
A + A - A subsidiary of the American group in France has been restructured so she wears a double-digit profitability. What dare launch on June 26, her Vanity Fair, responsible for "accompany luxury brands."
Face lift, it is a dull door on the fourth floor of a building of the eighth arrondissement of Paris. A special david bailey fashion photography favor, CEO of Condé Nast France, Xavier Romatet, has agreed to partially open. A buffet messy, laughter, loud voices. Further, computer screens aligned under a big logo in red letters. The French writing mythical American magazine Vanity Fair party that night happily looping the first issue, released on June 26
Michel Denisot is not there. The editor still present Le Grand Journal. He will leave at the end of season Canal + to spend on one of the finest media projects in recent years.
The appearance of a face unknown causes panic a lively little woman. Anne Boulay, the editor, linchpin of the project, maintain absolute secrecy about the formula of Vanity david bailey fashion photography Fair French: a subtle "mix of glamor and investigation," she said, to very long and written articles, great photos and portraits. She promises "a different view of the times in which we live through the people who do."
Condé Nast big plays. On the niche of high-end press, launches have increased in recent years, not always successfully. But the French subsidiary of Condé Nast has little wrong decade. It offers a clear double-digit profitability since 2006. And is 95 million euros in turnover at the end of the year, an increase of 8%. The former advertising Xavier david bailey fashion photography Romatet, which controls the Vanity Fair project since June 2011, this time will orchestrate an offensive 15 million over two years, david bailey fashion photography during the crisis of the press and advertising. Even before the first issue, the French subsidiary of the New York press has spent 1.7 million. It will take more than three years to reach the operating balance, end of 2016, nine years to expect a return on investment ... the price for growth. Thanks to Vanity Fair, Condé Nast France intends to spend the 100 million euros in turnover at the end of 2014. Activity four times in 2003, ten years ago, when the group then press bloodless decided to start to conquer the French market.
France does not yet had good press from the shareholder david bailey fashion photography group, the Newhouse family. Invisible, big glasses on, Jonathan Newhouse, 61 years old today, for European subsidiaries of Condé Nast, himself taken in 1993, the reins of the French subsidiary, chronic deficit. And closed almost all titles. At a seminar executives in the Group's U.S. headquarters, this pattern yet francophile, literary and cultivated salute France as "the last communist countries in the world."
On his arrival in 2001, the CEO Didier Suberbielle a "proctérien" recruited by Newhouse, located three loss titles - Vogue, Vogue Hommes and architectural magazine AD - teams marked by disputes at the top and some luxurious habits. It removes daily flowers deliveries, the presidential car with driver, open table at Maxim's, the lodge at Roland Garros and the tent Lancôme Trophy.
And especially Didier Suberbielle delivers the accounts afloat and raise growth by focusing on Glamour. Marketing studies in bursts, editorial formula designed to the last comma, targeting young girls, small format television advertising with a budget of 3 million. Banco. After s

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