The science of communications is uniformly paradigm, which means that it does not exist in the set

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The science of communications is uniformly paradigm, which means that it does not exist in the set of work instructions, which are representatives of this science harper s bizarre uniform recognition. Paradigms usually contain assumptions research strategies, which in turn defines the object of the social sciences. Kunczik (1995) assumes that the theoretical and empirical research are two steps in the research process. These steps are interlinked and one without the other is meaningless.
Communication Science as part of Social Sciences Examples of techniques of empirical research of key importance. By KUNCZIK (1995, p. 26) "There are significant differences between European and American science communication research mass communication." When comparing European and American sociology research has worked out Merton (1957 In: Kunczik) concluded that mass communication research in the United States collects commercial and politically active use derived facts, but also does not continue in their analyzes. The result is the frequency of the findings which can not be integrated with each other into a unitary whole. Merton argued further that "the analysis of mass communication is limited primarily to find a short, fast and reliably identifiable harper s bizarre effects, taking account of the inclusion of the mass media in the overall social framework harper s bizarre neglected." (Kunczik 1995, p. 26).
Under the research understand the process that has certain characteristics. It is true that all research must be intentional, that is thoughtful, must have their exact order of steps, harper s bizarre and must lead to the same goal. All actions have meaning and meaning. Any research has three main objectives:
If the objective of the research to know a phenomenon, so we need to focus on several activities. harper s bizarre First, we describe harper s bizarre the phenomenon in the state as it is. If we are in the theme of media communication, so it may be a description harper s bizarre of the structure of the content of television and radio stations. Most of the research harper s bizarre conducted in the media landscape is descriptive. Then turning harper s bizarre to the analysis. The aim of social research is also to explain the phenomena. In this case, the intention to explain the cause of some of the findings. The research acquire new knowledge, but also to verify the theory or other findings. In anticipation of further development of the existing development using extrapolation, respectively deduction from developments in other countries.
The beginnings of media research experts date from the period 1920 to 1930. They are associated harper s bizarre with research harper s bizarre in the United States. Many times, however, this literature ignores the fact that the role of the press in society is much older data. Also, several authors failed to respect the fact that many implementers media research do not come from America, but from Europe. The best-known personalities of European origin were: Vilfredo harper s bizarre Pareto, Gustave Le Bon, Gustave Tarde, Ferdinand Tönies, Max Weber, Herbert Marcuse and Theodor Adorno. Even in America media research directly based Europeans Kurt Lewin, Paul Lazarsfeld (slush, 2006).
Paul Lazarsfeld in 1931 at the Research Centre for Economic psycho