The French are discovering Vanity Fair on newsstands. A big launch (15 million), indicative of the

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The French are discovering Vanity Fair on newsstands. A big launch (15 million), indicative of the ongoing globalization in the media and elsewhere. Unknown in France, its publisher, Conde Nast, aligns 137 publications worldwide, 147 million readers per month, it employs 4,300 employees. Its magazines attacking the markets glamour 2011 of rich countries with method: Condé Nast has twenty editions of Vogue, GQ 19 male, 17 of Glamour magazine 8 of decoration and architecture AD, 5 of Vanity Fair ...
Even Condé Nast Is not that part of this huge magazine together, divided into three branches. One includes the regional daily press (about 30% of the activity), the other, Condé Nast, the upscale magazine release (40%), glamour 2011 the third includes Brighthouse cable operator, which publishes Discovery Channel ( 30%). The whole group is one of the three big U.S. media publishers with Hearst and Time.
Its magazine industry has kept the hand of its founder. Mr. Condé Nast, an American printer glamour 2011 who produced catalogs, glamour 2011 bought Vogue (created in 1874) in 1911, creates Vanity Fair and House and Garden. It gives priority to the art direction, heal photos and sells expensive advertising. In the strategy, nothing has changed since. Ruined in 1929, the former printer dies without an heir 42. In 1959, a publisher of regional daily newspapers American family, Newhouse, bought Condé Nast. It is a descendant, Jonathan Newhouse, responsible for Europe, who controlled the London launch glamour 2011 of Vanity Fair in France, flown operationally by the French CEO Xavier Romatet.
Vanity Fair French required a lot of fine-tuning by a team mobilized for months. Objective: To adapt the concept became an institution in the United glamour 2011 States. Condé Nast France has published four zero number multiplied Vanity Fair and testing. Nothing was left to chance. Finally, a number of Vanity glamour 2011 Fair French introduced this June 25, 2013 to the press, in the presence of CEO Xavier Romatet, the editor Anne Boulay and director Michel Denisot star, much like the American big brother.
There is little merit to predict a success. Vanity Fair offers much to see - the picture is very neat - much to read - articles are long and carefully written, with same style, all in a very attractive setting page. Vanity Fair examines academic failure, French specificity. The magazine returns to Columbine United glamour 2011 States, fourteen years after the tragedy. We take the time to read. Scarlett Johansson in A, is the subject of an illustrated article ... 12 pages for both the butler Bettencourt.
The group has put everything on his side: selected recruitment, colossal resources glamour 2011 in drafting and in studies, campaign worthy of a luxury product. And it has nothing to chance. glamour 2011 Condé Nast sells its securities long as luxury goods. This is also the luxury glamour 2011 which they live, as sales represent only 30% of revenue when advertising provides the lion's share with 70%. Unlikely, so, to see flourish in Vanity Fair of bleeding investigations backstage world of luxury, its scandals and weaknesses ... Nothing brutal in "The Gang Antoine Arnault," page 126, whose namesake group is a very large number of advertiser ...
But this Intitiative allows Condé Nast France to continue his journey. Spent nearly the final closure in the 1990s, Condé Nast France has returned to the offensive with success on a challenging market with the launch of Glamour in 2004, followed in 2008 GQ and Vanity Fair this year. Subsidiary rose from 45 million in 2006, after the launch of Glamour, estimated at 85 million in 2013, a hundred short-term with a