Before the onslaught of money and fame, power decide who sits VIP is a long winded stephan wackwitz

'The long-term strategy' in VIP seats at fashion week
The editor of the magazine Jalouse slap in the face of Zac Posen PR representative when he realized I had no interest in the seat of power, in its show at New York Fashion Week. > The power row at fashion show
While we are prepared to pull the shirt from the closet last year's autumn and winter, the fashion world has their eyes on the style of the autumn of 2013. The big Fashion Week New York, London or Milan waves these days with the world-class collections, trendy, sophisticated, even monstrous. But often the faces sitting on the front row of the fashion show is more important than the clothes.
We live in the 21st century with the rapidly changing, but VIP seats in the show still serve as a reliable measure who is well and who is not, who is a rising star in the industry fashion industry and entertainment.
"I bet that in this day and age, reputation is very important factor to be sitting on the seat of power of a fashion show," Julia Che, president of Lotus Leaf Communications in Toronto specializing in the industrial Page said. "The presence of them - celebrities - can really elevate stephan wackwitz any brand."
At big shows - New York, London, Milan and Paris - to take a position on the VIP seat, you have to be very reputable people. "They are representative of the fashion stephan wackwitz world, including journalists, bloggers important, customers, partners and their mistresses," Kai Margrander, fashion director of Glamour Deutschland, stephan wackwitz said while attending a Week Milan fashion festival. stephan wackwitz
"People in the fashion show are keen to have an interest in VIP," says Julia Che. This season is no exception. At New York Fashion Week, heated arguments occurred during the premiere of the latest collections of Zac Posen. Jennifer Eymere, editor of fashion magazine Jalouse is headquartered in Paris and a group of three other people feel offended when I realized, they were not placed stephan wackwitz in the front row of the show, alongside supermodel Karolina Kurkova and Naomi Campbell. A shouting match broke out, Jennifer Eymere harshly slapped stephan wackwitz Zac Posen's PR representative. And now, Eymere are "victims" event, claim $ 1 million (20.6 billion).
But Zac Posen representatives must not confuse anything. Not the fashion editors that celebrities attract more attention. "The stars and the social status of people have always had fascination for the public," Elizabeth Currid-Halkett, assistant professor at the University of Southern California, who specializes in research on the impact of economic and cultural Arts, said. "These celebrities create public opinion and public interest in the show they attend."
As Elizabeth Currid-Halkett, the appearance of the star in a show can affect buyers, business representatives and shop owners - partner of brand consumption. "The customers really want through the assessment of the popularity of a brand," said Elizabeth Currid-Halkett.
Before the onslaught of money and fame, power decide who sits VIP is a long winded stephan wackwitz topic, by Julia Che. "The character must be really fit and brand-related. Brand fashion applications with high-end fashion brands. But there are major stars, style Madonna, Lady Gaga - who most people want their appearance stephan wackwitz in the show. "
Additionally, the VIPs also fatal. In 2009, the public relations director Kelly Cutrone arranged for model Ashley Dupre sitting on the front row of the Yigal Azrouel show. Ashley Dupre was later identified as prostitutes senior New York governor Eliot Spitzer - Spitzer stephan wackwitz scandal led to the resignation. Yigal Azrouel feel offended and immediately fired Kelly Cutrone.
The influence of celebrities to the public, according to some, is amplified by the advances in technology, such as the direct narration of the show or the constant updates about the event on the Internet Twitter. "The difference in contemporary stephan wackwitz society is the new media, new technologies and updated information 24/7, allowing us to see everything at all times and update stephan wackwitz the fashion show as they came place, "Currid-Halkett explains.
And all the attention that may lead to the ability to boost sales. "A star 'hot' to take pictures and television media, so the public will remember the brand name," said Margrander.
However, not everyone is really eager for this. Some designers believe that the collection of fashion they can shine, no need to rely on the reputation of the stars. British designer Alice Temperley - fashion brand owner's stephan wackwitz favorite British Princess Kate Middleton - criticized some colleagues who pays